Our story

Paola Di Trocchio was born to be a publisher. Her favourite words as a child were ‘bicks books bucks’ and while in primary school she memorised the dewey system’s fashion book locations so she could visit them daily.

Since, she has spent more than 20 years in the fashion, art and museum industries perfecting her craft of telling and making beautiful fashion stories. She has been Curator, Fashion and Textiles at the National Gallery of Victoria (Australia), Program Manager at PayPal Melbourne Fashion Festival and freelance writer, speaker, curator and historian. From 200 Years of Australian Fashion to The Fashion World of Jean Paul Gaultier: From the Sidewalk to Catwalk, she has been instrumental in crafting and curating exhibitions and books of important fashion stories.

In 2025, she completed her PhD on fashion legend, style icon and publishing powerhouse, Anna Piaggi, who is a continual inspiration and guiding light. The other inspiration behind this venture is artist Tammy Kanat who was working on her first solo exhibition, Circle of Her, and asked if she could do a book. The rest, they say, is history.